New York City’s Hudson’s department stores are starting to feel like a bit of a relic in an age of cheaper alternatives, and they’re hoping to keep up the pace by offering something a little more unique.
The chain, which is currently the third-largest in the world, announced today that it will open a second location in Madison, Wisconsin, a suburb of Milwaukee.
The company also said that it plans to open a third store in New Jersey in the coming months.
Hudson’s will be the third New York-based chain to open stores in the country.
That’s a good thing, as Hudson’s stores typically don’t have a lot of inventory, and the company aims to make those less than five years old.
Hudson has had some success opening stores in other major cities.
It opened stores in San Francisco and Seattle in 2013, and opened a store in Austin, Texas, in 2015.
But the company has struggled in other markets, like London and Amsterdam.